As a home seller, you have already been through the sales process at least once, and have an understanding of the overall procedure from a buyer's perspective. And, if it has been a number of years since your purchase, it is certainty that things have evolved, and there are new requirements and regulations in place for all parties to a sales transaction. The housing marketing is fluid and constantly changing. New lending, ethical and procedural regulations are constantly being introduced. Selling a home is a complex transaction, so experience should be a consideration when selecting your agent. Also consider agents who have made real estate their CAREER and not a part time venture. Most real estate transactions are time sensitive, you will want your agent to be available throughout the process, and not only after they have clocked out from their other job. The experience of an agent who often dedicates over 60 hours a week to their chosen profession will help reduce the stress and give assurances that your best interests are in the forefront at all times.

What are the costs involved?

Fees vary depending on the type of property as well as what is negotiated in the sale. As your Realtor® I can provide an estimated closing statement to give you an estimate of what is to be paid as part of the sale. Some costs include:
Possible buyer assistance

Escrow fees

Title Policies

Brokerage fees


Home warranty

What are the steps involved in selling my home?

Selling your home involves many steps, from consultation to pricing, marketing to escrow.

What factors can influence the price of my home?

You want your home to sell for the highest price possible, but also in a timely fashion. Here are some factors that influence the price of your home:

Current real estate market conditions

Hard facts such as lot size, square footage and condition of your home

Desirability factors, including location, special amenities and property attributes

Selling and listing price of comparable homes in the area

A sophisticated real estate marketing plan

Your level of motivation

As much as we wish it were not the case, the following has little bearing on establishing market value of a home;

The profit you wish to make from the sale

The amount of money spent on improvements

The original price you paid for your home

How do I negotiate?

Pricing your property with a 'cushion' for negotiation can be costly if it pushes the price above the fair market value range. To begin the negotiating process, you need interested Buyers. If overpriced, the number of Buyers that see the property is reduced, so the likelihood of an acceptable offer is also reduced. The best approach is to price a home just within the market value range. This allows room for negotiations, without sacrificing exposure.

What are the dangers if I overprice?

When a property is overpriced, windows of opportunity are missed. Broker and buyer interest is at its highest when a property is initially placed on the market. But if the property is priced above realistic market value, the excitement and number of showings are greatly reduced. Later, it may be necessary to adjust the price below market value to compete with new, competitively priced listings.

The best and strongest approach is to price a home just within the market value range. This allows room for negotiation, without sacrificing exposure. Make no mistake; we want you to get the best possible price for your property. However, when a home is priced too high for the market this may:

Attract lookers, not legitimate buyers

Imply you aren't motivated to sell

Reduce the number of showings

Cause financing issues for the buyer if the property doesn't appraise at the higher price

Ultimately force you to drop the price below market value in order to sell

No one has a more important role in the home selling process than you. Here are some ways your participation can contribute to a successful sale:

Maintain the property

Ensure the property is easily accessible for showings

Communicate - let your agent know how to contact you

Remove or lock up valuables

Secure pets

Limit conversations with buyers/agents about price

Here is what some of my past seller clients have to say

Megan and I cannot thank you enough for the effort you have put in to sell our old house and secure the new one. We are blessed by your abilities! I look forward to catching you on the golf course sometime soon.
. . . Judd and Megan Duncan

We wanted you to know, we felt your service to us exemplified everything a Realtor should be. We had complete trust in your integrity and were very blessed by your outstanding work ethic and communication skills. Always prompt with a call back and bearing with us with a consistent display of kindness and understanding while always maintaining the highest professional demeanor--thank-you!.
. . . Mare and Terry Pack
Our experience with the professionalism of Kris Hemler can only be described as over the top wonderful and positive in every way. Kris is the only Real Estate agent that was able to sell our property after having it sit on a stagnant market for nearly three years . . . Within a few months, we had the success we hoped for. Her exciting detailed web site put our home out there for buyers to find. She was there to show our home when ever a request was made to view it. Thank you, Kris!!
. . . Ted and Chris Grant
We are late sending this thanks, Kris, but we really appreciate your attention to detail in getting our property sold. The interest and enthusiasm you have for golf communities is a propelling factor in handling those real estate transactions, and the fact that you live at Canyon West gives you the personal perspective on what a great community it is. Thanks again for your expert help in making the sale happen so smoothly!



Gretchen and Alan Klotz

Last year I needed a Real Estate Agent to help sell my in-laws house in Weatherford, TX. I asked my local agent here in San Antonio to recommend someone for me. I was told to call Kris Hemler in Weatherford. Well, I called Kris with many, many questions for her. Kris took the time to answer all 45 of them and never made me feel like she was in a hurry. (I don't recommend having that many questions for your agent but if you do, Kris will answer them all.) We asked Kris to sell the house in Weatherford for my in-laws and she agreed. Of course we all know this is about the worse time to sell a house anywhere. Kris came over the day we were moving my in-laws out of the house. They signed all the papers and on the road we went. Not knowing how Kris was going to advertise the house, I felt comfortable after meeting her and left it to her discretion to do as she pleased.

Well, Kris I feel went above and beyond to sell the house. Kris put the house on the Internet, did a video and even went back into the video and added a dialog with it that made it easier to understand the layout of the house. I have never seen anything like that in my life. Kris put a lot of work into selling the house and never gave up. The house sold approximately ten months later. But, believe me, it wasn't for lack of trying on Kris' part. Her professionalism was contagious.

All I can say is, if you ever need a Realtor either to sell your house or help you relocate, you would do yourself a grave injustice if you do not use Kris Hemler.

Kris, thank you very much for all your hard work. It was greatly appreciated and certainly will never be forgotten. If you are ever in San Antonio, I would love to meet with you and take you to lunch.

. . .Julie Meza

San Antonio, TX

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